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Ever noticed the tiny TM or R on the top right corner of a brand logo? That small sign signifies that the brand is Trademarked or Registered. The symbol, logo or label which is used to establish an identity of a brand or company, for the goods or services offered by it, needs to be registered for trademark as it gives you the whole & sole authority to use the trademark.
The registered trademark becomes an intangible asset for the business and gives you all the rights to its use. It becomes illegal for anyone else to use your business logo/tagline or logo similar to yours. The Trademarks are registered under the Trademark Act 1999 enabling the owner to protect the company’s investment in the brand or logo.
Once the application for Trademark Registration is filed, you can use TM with your logo. However, it might take a year or two to get your logo registered and to be able to use R with your logo. The examination of logo according to the guidelines and making sure there are no objections, takes time and hence, once the Trademark is registered, it is valid for 10 years, after which it can be renewed for succeeding years.
Before applying for Trademark Registration, make sure to check the trademark availability so as to avoid future oppositions and problems. Jain Divya & Associates can guide throughout the trademarking procedure and can help you get the Trademark Registered.
Trademark Registration is the vital step towards creating the brand value and hence flourishing your business. To know more about trademarks and patents, set up a consulting session with Jain Divya & Associates.